pass the relish

They say a picture is worth a thousand words.  How about a moving picture?  What about one where you can control the action?  That’s gotta be worth a gajillion words.

Recently, Relish was asked by AMD to help them announce a new chip  — dubbed “Cinema 2.0″ — that plans to blur the line between movies and video games.  Imagine combining the immersive and emotional (albeit passive) cinematic experience with the interactivity of video games. What if you were able to peek around the corner to see if the villain’s about to attack our hero?  Or if you don’t like how sunny it is just click a button and it’s now a nighttime scene.

For the announcement of this revolutionary chip, Relish created a visually rich multimedia presentation to complement the speakers’ words and provide a bit of subtle eye candy to remind people that this chip’s graphical capabilities are what’s making “Cinema 2.0″ possible.

by Steve Palmer on July 25, 2008