Through the Eyes of LOVE
No, this isn’t about the upcoming Celine Dion box set. That will be the subject of many future blog posts, but not this one.
Through the Eyes of LOVE is a site that we launched yesterday morning as a project of Motorola’s Raise Your Voice. We worked with Hill & Knowlton on this one and what makes it special is how beautifully simple the concept is: the site contains a slide show of 50 photos taken by youth who have been affected by violence. Every photo you view contributes 10 cents towards a $10,000 donation that Motorola will make to LOVE (Leave Out Violence).
So you set aside 5 minutes to look at 50 photos and you just donated $5. Bam. Then you share it with all your friends and they each donate $5. Then they send it to their friends, and their friends… you know, it’s like the warm and fuzzy version of a pyramid scheme.
After being online for less than a day there’s already been almost $1300 contributed. That’s 13,000 photos viewed. Wow. Doesn’t look like we’ll have to wait long to hit that $10K mark after all.
